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How Much Does Big Tech Make Every Minute?

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big tech revenue per minute

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The Briefing

  • The FAATMAN stocks have a collective market cap of $8.3 trillion
  • On average, these Big Tech companies generate a whopping $416,768 of revenue each minute

Big Tech Just Keeps Getting Bigger

It’s becoming increasingly difficult to wrap your head around just how massive some big tech stocks are getting, especially since they keep outdoing themselves.

The pandemic has pushed even more activity online, and the FAATMAN stocks (Facebook, Amazon, Apple, Tesla, Microsoft, Alphabet, and Netflix) have benefited immensely.

With many of these companies experiencing record breaking quarters, how much revenue do the big tech stocks generate per minute?

CompanyRevenue Per Minute
Amazon$955,517
Apple$848,090
Alphabet (Google)$433,014
Microsoft$327,823
Facebook$213,628
Tesla$81,766
Netflix$50,566

Data as of March 2021. Revenue per minute figures based off SEC filings, and market caps from Seeking Alpha.

Milestones Across The Board

Facebook

Facebook continues to face considerable headwinds as privacy matters garner more political attention. But this is yet to have any material effect on the business.

Their most recent quarter was a company best, generating $27 billion in revenue, and hosting an average of 2.8 billion monthly-active-users (MAUs) on the flagship platform.

Alphabet

Alphabet, the parent company of Google, is a behemoth. They finished 2020 with $182 billion in revenues, with approximately $20 billion coming from YouTube.

Furthermore, almost 4 billion Google searches occur every single day, making it the most popular website in the world.

Amazon

Although the U.S. remains their most prominent market, Amazon does considerably well in other parts of the world. For example, in 2020 they generated $20 billion in revenues from Japan, and $29 billion from Germany.

Tesla

The growing EV narrative is a large part of what’s driven Tesla to new heights. The company graduated to the prestigious S&P 500, and along the way has made Elon Musk among the richest people in the world.

Microsoft

Microsoft is the second largest Big Tech stock with a whopping market cap of $1.75 trillion. Their diversified business holdings include Bing, LinkedIn, Xbox, and their cloud computing service Azure.

Apple

Apple is no longer just about the iPhone. In the first quarter of 2021, Apple’s services segment of the business made $15.7 billion in revenue, greater than both Mac and iPad, which each contributed about $8 billion to the business. In addition, their wearables, home, and accessories category made $12.9 billion in revenue.

Netflix

The pandemic has been kind to Netflix and Reed Hastings. The streaming giant wrapped up 2020 adding 52 million new subscribers—taking the total tally to 203 million.

Netflix’s breadth of content routinely dominates the Golden Globe awards. And with 42 nominations in 2021, this year was no exception. Their original content is a driving factor behind the impressive subscriber growth and revenue generation.

No End In Sight

The combined market cap of the FAATMAN stocks is now over $8 trillion. To put it into perspective, that’s about equivalent to Germany, Canada, and France’s GDP combined.

Despite their gigantic valuations, the growing topline figures from their SEC filings suggests they are not done yet. So while the current value may appear bloated, no one can quite rule out FAATMAN getting fatter.

Where does this data come from?

Source: seekingalpha.com and SEC Filings
Notes: Financial data uses the most recent quarter figures for per minute calculations

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Lorem Ipsum

“Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”

“There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain…”

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The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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The standard Lorem Ipsum passage, used since the 1500s

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

Section 1.10.32 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

1914 translation by H. Rackham

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Section 1.10.33 of “de Finibus Bonorum et Malorum”, written by Cicero in 45 BC

“At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.”

1914 translation by H. Rackham

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”


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AWS: Powering the Internet and Amazon’s Profits

Amazon is best known for its sprawling ecommerce empire, but three-quarters of the company’s profits actually come from cloud computing.

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This graphic shows the surge in AWS profits which now represent 74% of Amazon's total profits

The Briefing

  • Cloud computing has become a hugely important element of Amazon’s business
  • In 2021, AWS accounted for 13% of Amazon’s revenue, but clocks in nearly three-quarters of their operating profit

AWS: Powering the Internet and Amazon’s Profits

The Amazon growth story has been a remarkable one so far.

On the top line, the company has grown every single year since its inception. Even in going back to 2004, Amazon generated a much more modest $6.9 billion in revenue compared to the massive $469 billion for 2021.

Most of these sales come from their retail and ecommerce operations, which the company has come to be known for. However, on the bottom line, the source of profit paints a completely different picture. That’s because 74% of Amazon’s operating profit comes from Amazon Web Services (AWS).

Here’s a closer look at the financials around Amazon and AWS:

YearAWS Operating Profit ($B)Total Operating Profit ($B)AWS % of Operating ProfitRevenue ($B)
2021$18.5$24.874%$469.8
2020$13.5$22.959%$386.1
2019$9.2$14.563%$280.5
2018$7.2$12.458%$232.8

Ultimately, the data suggests that the cloud business has been, and possibly will always remain, a higher margin business and consistent profit center in comparison to ecommerce and the physical distribution of goods.

A Glance at AWS

AWS is Amazon’s cloud computing service that provides the critical infrastructure for an assortment of applications like data storage and networking. With this, they help fuel over a million organizations including businesses like Twitter and Netflix and even both the U.S. and Canadian Federal Governments.

Here are some other notable entities and the monthly payments they’ve made towards AWS:

AWS CustomerMonthly Payments ($M)
Netflix$19
Twitch$15
LinkedIn$13
Facebook$11
Turner Broadcasting$10
BBC$9
Baidu$9
ESPN$8
Adobe$8
Twitter$7

Source: Continho (2020)

Based on these monthly figures from 2020, AWS collects $1.3 billion in sales a year just from these 10 customers, while raking in $62 billion of revenue overall. Moreover, this makes them the leader in the competitive cloud market.

Chart showing the market share of cloud computing companies as of 2021. AWS leads at 33%

In an industry worth an excess of $180 billion, Amazon’s 33% market share position exceeds both Google and Microsoft (Azure) combined. Their market share also surpasses the bottom six shown on the chart combined, who are formidable tech giants in their own right.

The Future of AWS?

AWS has been a cash cow for years and there have even been rumors of an Amazon split up, where AWS would spin off as its own entity. It’s believed by some that if the cloud segment of the business separates, it will be seen as a pure play on the cloud industry and will be awarded a higher valuation multiple by the market.

One thing is for sure, from the perspective of profits, Amazon could be better be described as a cloud company, with an ecommerce business on the side.

Where does this data come from?

Source: Amazon SEC Filings
Notes: Operating profit is the profit from the business before the deduction of non-operating expenses like interest and taxes.

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